Curiously Awesome

There is a brand new site just launched that provides comprehensive sex health information for adults in an engaging and entertaining high quality video format.

Sex Health and STD Testing videos are but one of the high quality instructional videos you will find on this website.

Press Release:

SexHealthGuru.com Launches Video Website for Sexual Health

Sex Finally Arrives on the Internet!

New York, NY, June 18th, 2008 – When Sex Health Guru (www.SexHealthGuru.com) went live today, it became the first website of its kind in more ways than one. Most online health websites are focused on the baby boomer generation and rely upon the oldest media – text. By contrast, SexHealthGuru.com is built around new media – video content – and was created for an overlooked portion of the online health market – 18 to 40 year olds.

Effective communication with this demographic requires a different approach then the formulaic one typically taken by traditional health websites. While the content still needs to be built on a foundation of easy-to-understand expert information, it is only relevant to this audience if it’s presented in an engaging, media-friendly format.

Sex Health Guru offers over 200 videos in categories including Birth Control, STDs, Sex Health, Sex Skills, and Sex 101. These videos were created to entertain as well as inform, and deliver an enjoyable viewing experience, on par with the best short-form web clips in entertainment. Even so, every video is hosted by a medical expert, like an OB-GYN, and provides valuable information in a straightforward, easy-to-understand format.

Although SexHeathGuru.com is a new website, this is not the first foray into web video for FullTurn Media, the site’s parent company. FullTurn Media, through the illumistream health brand, is already the largest provider of health video on the web, with over 30 million video views in each of the last two months.

In the wake of the recent CDC study which concluded that 26% of American teenage girls have an STD, FullTurn Media CEO Joshua Silberstein said, “Sex education in the United States isn’t working. People need easy access to accurate, unbiased information about STDs and birth control. More than that – they need that information in a format that will resonate with them.” Sex Health Guru (www.sexhealthguru.com) may be a real first step towards that vision.

About FullTurn Media

FullTurn Media produces and distributes “expert-centric” short-form video content under the illumistream health and SexHealthGuru brand names, and has a library of over 750 videos. Each video features a doctor or relevant expert, and answers a complex question in a straightforward manner. The videos are developed in a dynamic, engaging format, and organized into easily accessible series.

Contact: FOR IMMEDIATE RELEASE

Joshua Silberstein, FullTurn Media

Phone: 917-804-5728

JSilberstein@fullturnmedia.com

There is now evidence showing that domestic animals not only provide great companionship, but they can also help prevent illness.

A recent study conducted by the University of Minnesota has highlighted the importance of regular contact with pets. The study showed that having a cat for a pet can reduce your risk of heart attack or stroke by just under 50 percent.

The study included 4,500 adults between the ages of 30 and 75 years. The study participants were followed for 10 years. The conclusion was that cat owners had a 40 percent lower risk of a fatal heart attack.

The correlation between stress and anxiety and cardiovascular problems has been standard information for years. The conclusion is that owning pets relieves some of the factors leading to these health problems.

Another study published in 2007 concluded that dog owners had lower cholesterol levels and lower blood pressure. Again, the conclusion is that dogs (as well as cats) directly improve humans’ health by improving stress levels.

Owning a pet can also improve a patient’s chances of survival after suffering a life-threatening illness. The effect pets have on blood pressure is thought to be the reason. Pets also help cut rehabilitation time following a stroke.

There is a charity that takes pets to patient centers to aid patients in their various recoveries. It is called Pets as Therapy (PAT) and was formed in 1983 by a group of pet owners who were sure that their pets could help others in need. Their initial goal was to help elderly patients who had been forced to give up their own pets to enter care facilities. The mission of PAT has grown over the years to now encompass the animals being used for desensitization in phobia patients, for aiding in stroke rehabilitation, for helping people regain the use of limbs again and to for relearning how to talk.

There are thousands of facilities that PAT animals frequent each year. After a slow start, there is now a waiting list. There are currently 3,600 dogs and 92 cats that work in the organization. The animals wear a brightly colored PAT vest and they are always freshly groomed to ensure sanitary conditions for patients.

Each PAT animal is carefully assessed prior to using them to make sure that they are properly behaved and will remain calm when they come into contact with patients.

Part of the benefit of pet ownership, especially among the elderly, is that a pet fulfills a need to be needed. Very often the emotional support given freely by an animal is far more meaningful than what can be offered by a human. Studies have also shown that children who have pets have higher self-esteem and are more emotionally secure and stable. Some teachers are even introducing pets into their classrooms to enhance the learning environment for children.

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Addendum:  I have an elderly neighbor that is a perfect illustration of this study and I am including it because it completely supports this study.  Last year, my neighbor’s adult children were going on an extended trip and they asked my neighbor to watch their two cats.  I believe the cat-sitting was approximately a month long – so there was plenty of time to watch what happened.

The change in my neighbor was astounding!  She suddenly had more purpose to her daily life and I enjoyed watching as she became visibly happier each day.  Basically, I can attest to the fact that this study just makes sense and I have actually seen this in action.  It really is true.  The end of the story?  My neighbor’s kids bought her a kitten and that cat and my neighbor are the best pair of companions!